WOMEN IN SPINE

Shaping a brand to inspire female leadership in medtech

With women holding just 23.6% of executive leadership roles in the largest medical device companies, NuVasive launched Women In Spine to bridge this gap and invest in female leadership through mentorship, professional growth, and networking. As a founding member and creative lead, I led the creative brand vision, using the brand’s wave to symbolize personal growth and collective support, while staying true to NuVasive’s identity.


Role Creative Lead, Designer

Disciplines Branding • Long-Form • Web Design

  • Internal: Non-designers

    External: NuVasive employees

  • Timeline: Three weeks

    Special requests: 1) Compliment NuVasive color palette, and 2) Represent NuVasive’s logo in some way in Women In Spine’s

  • 2019

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