CORDIAL EVENT & PROGRAM ARCHITECTURE

Defining brand programs to rally go-to-market teams, elevate brand trust and improve production efficiency

Each year Cordial hosts two internal team events, Team Kick Off (TKO) and Team Recharge (TRC) centered around a single theme for the year. To build internal trust and loyalty, establishing clear program architecture became essential for improving production efficiency.

Role Creative Lead, Designer

Disciplines Program Architecture • Design Systems • Templates

Credit Somosvolt Photography

Internal: Coordinators
External: Cordial employees and professional network

Timeline: Complete within 2 weeks
Special requests: Create a 1) Visually cohesive brand experience, offering 2) One custom element per year

2023

RESEARCH

Assessing current programs

An audit of existing internal program events revealed that they were custom built, branded, and strategized each year, leading to long production times and increased effort from the team.

ORGANIZE

Program architecture

In collaboration with the leadership team, program objectives were defined and organized to streamline outcomes, later influencing the look and feel for each.

EXPLORATION

By experience

Since the company regularly held TKO and TRC each year, defining a visual brand for these programs were prioritized.

TKO was designed to embody energy, motivation, and continue momentum from the previous year, while TRC emphasized restoration, connection, and reflection on past year’s learnings.

Team Kick Off

Team Recharge

OUTCOME

The experience

By defining clear program objectives and a cohesive framework, production times by the team were significantly reduced. Custom t-shirts and name tags were added to the framework as well to add a memorable take-home item as they align with the year’s theme.

The framework and event collateral includes a: logo, color palette, printed signage library, digital header library and custom assets that will change annually — a name tag and t-shirt.

GO FOR LAUNCH | 2024

Team Kick Off