NUVASIVE SPINE FOUNDATION

Rebranding a nonprofit medical organization to expand awareness and drive participation

The NuVasive Spine Foundation provides life-changing spine surgery, training, and technology to under-resourced communities—transforming lives, one spine at a time. I led a comprehensive brand refresh, redefining the visual identity to deepen its impact and extend the foundation’s reach.


Role Creative Lead, Designer

Disciplines Brand Identity • Accessible Design • Template Library

  • Internal: Coordinators

    External: Surgeons and volunteers

  • Timeline: Complete within 30 days

    Special requests: 1) Use original primary brand colors - green and purple, and 2) Make elements accessible for non-designer users

  • 2022

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