NUVASIVE

Elevating a medical device brand by capitalizing on untapped potential for creative differentiation

NuVasive is a medical technology company that specializes in minimally invasive spine surgery solutions to improve patient outcomes. I joined the team in 2018 to refine and execute the company’s existing rebrand and apply fresh thinking to all its visual expressions.


Role Designer (various), Lead (campaigns)

Disciplines Packaging • Long-form • Campaigns

  • Internal: Design team

    External: Orthopedic surgeons

  • Timeline: 5-7 days each piece

    Special requests: N/A

  • 2018

Surgeon resources and technique guides

Packaging

Integrated marketing campaigns

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NuVasive Spine Foundation Rebrand
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